Fallon and Saatchi&Saatchi have come up with the most exiting and truly moving campaign for the much loved brand Cadbury.
The campaign is known as the #cadvent campaign and a lot of information can already be found online and on TV.
24 trucks left the the Cadbury Factory heading to different parts of the country filled with surprises and joy for the cities it visited.
As S&S' creative head Adam Alexandroni puts it: "Its about joy, you give joy to others and receive joy in return"
The Party Set was asked to deliver the events and supervise all the production. Our first task was to design the roofs of the trucks and positioning of the trucks that would create the giant calendar.
Along with the teams from Fallon and Saatchi&Saatchi, we designed the content inside the trucks as well as the logistics and running of the promotional events that took place nationwide.