The best way of promoting a product is by offering your guests a day or experience to remember. An emotional connection (fun, awe, happiness, etc) between them and your product can be very powerful and long-lasting. Life is made up of experiences and these experiences make up our memories while helping to shape who we are.
In today's social media age, we are constantly sharing experiences using our phones as a channel of communication to determine who we are, what we are doing and to connect to those we are thinking about at that very moment.
If a company offers their customers a great day to remember, they will not only be sharing their values and thoughts but also the opportunity for all those who attend to let their friends know what they like and what impresses them.
For the best results, offer something honest and true to your values as well as eye-poppingly beautiful and fun. Share your story and treat your clients to amazing experiences as a way to say thank you for their loyalty over the years and tell them what's new in your business. Its a two-way deal.
Theatre is a great example of how good story telling and beautiful design can become a very powerful tools to create memories that last for many years. As set designers or stage designers working for events, we have the eye and experience to know what works.
If you want your product to have the best chance of standing out, why not contact those who dedicate their life to move and impress for a living.