Posts in Facts and tips
Proof of experiential events' power of impact

Our most recent project The Lankaran Forest was a perfect example of the power of experiential events. Seen by hundreds and shared by thousands, the forest left impressions in many, who still often talk about it. Its reach went far beyond social media, making its way into magazines and publications of all sorts.

We wanted to share this write up about the event as we found the writer's experience a window into the minds of those who attend and the impression the set piece we created and party had on them.

We wanted to share this write up about the event as we found the writer's experience a window into the minds of those who attend and the impression the set piece we created and party had on them.

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Experiences, the best way of promoting a product

The best way of promoting a product is by offering your guests a day or experience to remember. An emotional connection (fun, awe, happiness, etc) between them and your product can be very powerful and long-lasting. Life is made up of experiences and these experiences make up our memories while helping to shape who we are.

In today's social media age, we are constantly sharing experiences using our phones as a channel of communication to determine who we are, what we are doing and to connect to those we are thinking about at that very moment.

If a company offers their customers a great day to remember, they will not only be sharing their values and thoughts but also the opportunity for all those who attend to let their friends know what they like and what impresses them.


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The Dorchester Ballroom

The Dorchester Ballroom has recently been restored by International interior design studio Alex Kravetz Designs, one of our favourite London wedding and party destinations. The Ballroom, Crush Hall, Silver Room and The Gold Room have been restored to their former glory recapturing the opulence of Oliver Ford's original 1930s design.

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